Ever since the scene of Nanami’s demise and his dream of visiting Kuantan was adapted in Jujustu Kaisen Season 2, Malaysia has been busy promoting Kuantan tourism by taking advantage of that Nanami clout in the form of airline ads and memorials created for the character.
This time, Malaysia’s Department of Statistics (DOSM Pahang) had unveiled an infographic of Kuantan district, inscribing important details such as population density, average weather, area size, etc.
According to their Facebook post description, they’ve noticed that the Kuantan district is trending on the platform because of Jujutsu Kaisen and Nanami’s final desire.
Hence, they’ve used Nanami’s pictures all over the infographic. Do take a look for yourself!
(Department of Statistics Malaysia Pahang’s Kuantan Infographic)
With anime becoming more mainstream, fans can certainly expect outside organizations to use references in the medium for promotion or by getting into the industry themselves.
About Jujutsu Kaisen:
Jujutsu Kaisen is a Japanese manga series written and illustrated by Gege Akutami. It has been serialized in Shueisha’s shōnen manga magazine Weekly Shōnen Jump since March 2018, with its chapters collected and published in 24 tankōbon volumes as of October 2023.
Studio MAPPA brought the world of JJK into anime by airing 24 episodes of season 1 from October 2020 to March 2021 and a 2nd season, that premiered in July 2023.
Crunchyroll describes the overall plot of Jujutsu Kaisen as:
Yuji Itadori is a boy with tremendous physical strength, though he lives a completely ordinary high school life. One day, to save a classmate who has been attacked by curses, he eats the finger of Ryomen Sukuna, taking the curse into his own soul. From then on, he shares one body with Ryomen Sukuna.
Guided by the most powerful of sorcerers, Satoru Gojo, Itadori is admitted to Tokyo Jujutsu High School, an organization that fights the curses… and thus begins the heroic tale of a boy who became a curse to exorcise a curse, a life from which he could never turn back.