The popularity of Jujutsu Kaisen continues to shoot up, as a certain airline noticed a particular plot point in the show and decided to use it to promote their destinations.
The official Facebook page of Malaysia Airlines posted an ad, on Nov 27, 2023, talking about Nanami‘s desire to visit Kuantan. Perhaps they recognize how big the Jujutsu Kaisen fandom is, as they modeled the ad to promote tourism in Kuantan using the idea of “anime dreams to real-life scenes.”
(Malaysia Airlines’ ad to promote tourism in Kuantan)
For those not in the know, Jujutsu Kaisen fans bid farewell to Nanami Kento in Season 2 Episode 18 at the hands of Mahito. They were so moved that fans in Malaysia created a memorial for him, going as far as establishing a Nanami Kento Memorial Shrine on Google Maps.
About Jujutsu Kaisen:
Jujutsu Kaisen is a Japanese manga series written and illustrated by Gege Akutami. It has been serialized in Shueisha’s shōnen manga magazine Weekly Shōnen Jump since March 2018, with its chapters collected and published in 24 tankōbon volumes as of October 2023.
Studio MAPPA brought the world of JJK into anime by airing 24 episodes of season 1 from October 2020 to March 2021 and a 2nd season, that premiered in July 2023.
Crunchyroll describes the overall plot of Jujutsu Kaisen as:
Yuji Itadori is a boy with tremendous physical strength, though he lives a completely ordinary high school life. One day, to save a classmate who has been attacked by curses, he eats the finger of Ryomen Sukuna, taking the curse into his own soul. From then on, he shares one body with Ryomen Sukuna.
Guided by the most powerful of sorcerers, Satoru Gojo, Itadori is admitted to Tokyo Jujutsu High School, an organization that fights the curses… and thus begins the heroic tale of a boy who became a curse to exorcise a curse, a life from which he could never turn back.