On 21 February 2023, Echoes, Bandai, and Bandai Namco Fireworks announced the establishment of a new joint venture for a vertical-scrolling manga label named Bandana Comic.
The site is projected to launch after the summer with service starting at the end of 2023.
On April 1, 2023, an editorial department for the platform will be established.
The companies aim to create new IP which combines manga and animation.
The plan is to foster an environment where creators play an active role.
Echoes has previously worked on a manga production studio through user submitted manga website, Manga Hack.
Bandai along with Shogakukan and Bandai Spirits launched a reality show on YouTube titled Toon Gate in June 2022.
The program features a group of challengers who compete to create a full-color vertical scroll manga.
The winners receive 3 million yen and the opportunity to publish a serialized manga on the Line manga app.
Production IG in June 2017 launched a vertical anime app titled Anime Beans through the service that ended on May 2018.
The app then got relaunched in June 2018 and will end service on March 31 next month.
The app offered 3-minute long anime with updates on weekdays and each series has 10 episodes.